December 29, 2016
CHERRY HILL, NJ, – Subaru of America, Inc. has announced the return of its annual Share the Love Event in 2016. This year, for the first time throughout the life of the program, there will be no cap on the total donation from Subaru of America to its Share the Love charitable partners. By the end of this year’s event, Subaru hopes to exceed a grand total of $90 million donated since the creation of Share the Love.
From November 17, 2016 to January 3, 2017, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer’s choice of charities. In addition to the four national charity partners, Subaru has chosen Karen Ann Quinlan Hospice to be the hometown charity for their customers to support. With some retailers again adding their own donations to the hometown charities, total donations by Subaru and its participating retailers are expected to exceed previous years.
“We at Subaru are thrilled to support our national and hometown charity partners for the ninth consecutive year,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. “Through the Share the Love platform we are proud to continue our commitment to the causes our customers care about most and look forward to exceeding a grand total of $90 million donated through this initiative.”